This Privacy Policy describes how Digital Fuel Holdings Limited, trading as "AffiliateFactory.ai" (also referred to as "we", "us", or "our"), collects, uses, shares and protects personal information when you use our websites, platform, and services (the "Services").
By using our Services, you accept the practices described in this Privacy Policy.
1. Who we are
AffiliateFactory.ai is operated by Digital Fuel Holdings Limited, a company incorporated under UK law (company number 12074629), registered office at Fuel Studios, Kiln House, Pottergate, Norwich, NR2 1DX. This entity is the data controller for the purposes of this Privacy Policy.
2. What personal information we collect
We collect the following types of information:
Information you provide directly
- Name, email address, telephone number, business/company name (if applicable), billing address and billing details (if you purchase a domain or subscribe).
- Contact history (e.g. communications with us for support, enquiries, surveys, promotions).
- Any optional profile data you choose to supply (e.g. site info, preferences, business interests).
Usage, technical and interaction data (automatically collected)
- IP address, browser and device information, operating system, approximate location (country/city), session and navigation data (pages viewed, clicks, referrers).
- Analytics and diagnostics data to help us monitor, maintain and improve the Services.
- Cookie and tracking-related data (or similar technologies).
Third-party / partner data
- Payment confirmation or transaction metadata from payment processors (we do not store raw card information).
- Affiliate network or integration data if you choose to link external services, for the purpose of tracking referrals, commissions or conversions.
- Any other data which you explicitly authorize third parties to share with us.
3. How we use your personal information
We use your data for the following purposes, with lawful bases as appropriate under UK/EEA data protection law:
a. To provide and maintain the Services
- Create and manage your account.
- Enable domain registration / hosting / subscription billing and renewals.
- Facilitate integrations (e.g. affiliate networks).
- Provide customer support.
(Lawful basis: performance of contract; necessary for Services.)
b. To improve, optimise and secure the Platform
- Monitor performance, detect and prevent fraud or abuse.
- Analyse usage to improve features and user experience.
- Diagnose and fix bugs or technical issues.
(Lawful basis: legitimate interests — to run a secure, reliable service.)
c. For communications and marketing (where permitted or consented)
- Send system notifications (updates, alerts), newsletters, offers, or promotional materials.
- Conduct surveys or promotions (only if you opt in or consent).
(Lawful basis: legitimate interests for service-related messages; consent for marketing where required.)
d. Compliance, legal obligations and business operations
- Maintain records required by law (e.g. for tax, accounting, auditing).
- Handle complaints, enquiries, legal requests.
- Manage corporate governance, audits, or restructuring events.
(Lawful basis: legal obligation or legitimate interests.)
4. Sharing and disclosure of information
We may share or disclose your personal data with:
- Service providers and third-party processors (e.g. hosting providers, payment processors, analytics vendors, email or marketing vendors, security providers).
- Affiliate/integration partners if you enable integrations (e.g. for referral tracking or affiliate marketing).
- Other users, but only when you voluntarily submit information through a site built on AffiliateFactory (for example via a form, lead capture, or community sign-up).
- Regulators, law enforcement, or courts, if required by law or to protect rights, property or safety.
- Potential buyers or business partners in the event of a sale or restructuring — under strict confidentiality obligations.
We will not knowingly sell your personal information.
5. International transfers
Because our infrastructure and some third-party providers may operate outside the UK or EEA, your personal data may be transferred internationally. In such cases, we will ensure appropriate safeguards are in place (such as standard contractual clauses) to maintain data protection standards.
6. Cookies & Tracking Technologies
We use cookies, web beacons, and similar technologies to:
- Enable functionality (login, session maintenance).
- Analyse usage and performance.
- Provide custom user experiences.
You can control cookie preferences via your browser or device. Please refer to our separate Cookie Policy (or cookie notice) for more detail.
7. Data retention
We retain your personal information while you use the Services. After you stop using the Services, we may keep data for a limited period when necessary to:
- Respond to any queries, complaints or claims.
- Comply with legal, accounting or tax obligations.
- Maintain a record of business dealings.
When data is no longer needed, we will delete or anonymise it.
8. Your rights under data protection law
Depending on where you live, you have the following rights:
- Request access to your personal data.
- Request correction of inaccurate data.
- Request erasure ("right to be forgotten") in certain circumstances.
- Request restriction of processing or object to processing (e.g. for marketing).
- Request data portability (in machine-readable format).
- Withdraw consent at any time (if consent was the basis for processing).
- Opt out of marketing communications.
If you wish to exercise any of these rights, contact us via the details below. We may need to verify your identity before fulfilling your request.
You also have the right to lodge a complaint with a supervisory authority (e.g. the UK Information Commissioner's Office — ICO).
9. Minors and age limit
The Services are not directed at individuals under 18 years old (or the age of majority in your jurisdiction). By using AffiliateFactory you confirm you are of legal adult age. If you believe a minor has provided personal information through our platform, contact us immediately — we will delete any such data without undue delay.
10. Security of your data
We implement appropriate technical and organisational measures to protect personal data, including:
- Access controls and restricted authorisation.
- Encryption (where appropriate) and secure storage.
- Monitoring, logging, and intrusion-detection systems.
- Incident response procedures in the event of a data breach.
Only employees or contractors with a legitimate business need have access to personal data, and all are bound by confidentiality obligations.
11. Changes to this Privacy Policy
We may update this Privacy Policy when needed (e.g. changes in law, services, business structure). The "Last updated" date at the top will reflect the most recent version.
Where we make material changes, we may notify you by email (if you are a user) or by posting a notice on the website.
Your continued use of the Services after changes constitutes acceptance of the revised policy.
12. Contact & Data Protection Enquiries
If you have questions, want to exercise rights, or wish to complain about data handling, please contact:
Digital Fuel Holdings Limited
Email: privacy@affiliatefactory.ai
Address: Fuel Studios, Kiln House, Pottergate, Norwich, NR2 1DX
If you are a UK resident, you may also contact the UK supervisory authority (e.g. ICO) for further assistance.