About AffiliateFactory
AffiliateFactory was built by people who have spent decades inside the reality of digital marketing, affiliate growth, and software development — not around it.
The platform exists for one simple reason: building profitable online businesses has become unnecessarily complex. Too many tools, too many fragile workflows, too much manual effort, and too little ownership. AffiliateFactory was created to replace that chaos with a single system powered by AI team members, designed by people who have actually built and scaled affiliate and media businesses themselves.
At the heart of AffiliateFactory are two founders with deeply complementary experience: Toby Oddy, a long-time digital marketer and super affiliate, and Simon Kincaid, a senior software engineer with a track record of building scalable platforms.
Toby Oddy - Founder, Strategy & Growth
Toby Oddy has spent more than 20 years working in digital marketing, affiliate marketing, SEO, paid media, and online business strategy. Long before "creator economy" or "AI content" became common phrases, Toby was building and monetising websites at scale across competitive verticals.
Over the years, he has launched, grown, and operated hundreds of websites spanning affiliate marketing, content publishing, lead generation, and owned media networks. His experience covers some of the most demanding sectors online, including iGaming, finance, e-commerce, travel, and large-scale content publishing.
What sets Toby apart is not theory, but repetition. He has lived through every major shift in search, advertising, and affiliate marketing from early SEO and banner arbitrage, through algorithm updates, platform dependency, rising acquisition costs, and now the emergence of AI-driven discovery. That long-term perspective is what underpins AffiliateFactory.
As a super affiliate, Toby understands the operational pain points first-hand:
- Launching sites too slowly
- Rebuilding the same stack again and again
- Managing writers, editors, developers, and tools
- Keeping content fresh, monetised, and compliant
- Scaling without margins collapsing
AffiliateFactory is a direct response to those challenges. It reflects how Toby believes affiliate and media businesses must now be built: as owned assets, with systems that scale, and with automation where it actually matters.
LinkedInSimon Kincaid - Founder, Technology & Platform Architecture
Where Toby brings commercial and affiliate experience, Simon Kincaid brings the technical depth required to turn strategy into a reliable, scalable product.
Simon is a senior software developer with extensive experience designing and building modern web platforms, APIs, data-driven systems, and automation workflows. His background spans full-stack development, backend architecture, and the practical realities of maintaining software that must perform at scale.
Simon's role within AffiliateFactory is not simply to "build features", but to design a platform that can support:
- Multiple websites from one central CMS
- High-volume content publishing
- RSS, API, and structured data ingestion
- AI-driven workflows that are controllable and auditable
- Long-term scalability without technical debt
AffiliateFactory's architecture reflects a developer's mindset: modular, extensible, and designed to evolve as markets, algorithms, and business models change.
The partnership between Toby and Simon is deliberate. AffiliateFactory is not a marketing idea handed to developers, nor a technical product searching for a use case. It is the result of close collaboration between commercial reality and technical execution.
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